Corporate companies utilize social media to reach a broader audience while also enhancing their brand image. Maureen Crawford-Hentz said "Social networking technology is absolutely the best thing to happen to recruiting - ever"(NPR) Platforms like Facebook, Myspace, and LinkedIn (which is around 8 million users strong) to find candidates that fit their company profile. These social media sites makes networking much quicker and easier on both the side of the employees and the employers. Another example of the power of social media would be the Obama campaign against Hilary Clinton and then John McCain in 2008. He utilized social media to vastly build and make his platform with the American people (NYTimes) They had mass email messages and also a web campaign and their own website to keep in contact with constituents all across the country. I personally think this is a very smart idea, especially considering that many millennials at the time and right now are getting old enough to vote and voice their own opinions for their country.
This goes without saying that there can be negative detriments (or a dark side) to social media and the web. There are websites, such as JuicyCampus and Campus Gossip, that are used so that anonymous users can spread rumors and hurtful messages throughout college campuses (The Chronicle for Higher Education) This can range for stories, medical rumors, and even a section where users can anonymously add videos and pictures. This can have adverse effects on one's emotional stability.
Carr, David. "How Obama Tapped Into Social Networks’ Power." The New York Times. The New York Times, 09 Nov. 2008. Web. 07 Mar. 2017.
Langfitt, Frank. "Social Networking Technology Boosts Job Recruiting." NPR. NPR, 22 Nov. 2006. Web. 07 Mar. 2017.
Young, Jeffrey R. "They're Back, and They're Bad: Campus Gossip Web Sites." The Chronicle of Higher Education. N.p., 31 Aug. 2009. Web. 07 Mar. 2017.
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